Spotlight on Hotels & Resorts
Shoreline International has evolved as one of ‘the names’ synonymous with today’s upscale travel trade communities. Our energetic management creates high visibility, brand management and winning sales channels.
We operate in the United Kingdom and North America affording a comprehensive geographic reach from our corporate office situated in Palm Beach, United States.
We possess unrivaled relationships with upscale wholesalers, groups market(s), and senior-level press contacts.
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Sales
- Sales visits and key contact development
- Product training and presentations
- Reservations incentive schemes
- Educational and familiarization trips
- Presence at all appropriate trade shows, tour operator road shows and tourist board events
- Strategic sales plans
- Development of tactical sales and marketing campaigns/initiatives
- Advice on inventory control including allocations, free-sell etc
- Commercial agreements such as override schemes
Pricing, Contracting & Negotiations
- Contracting and sales negotiations with all leading travel companies
- Advice on setting strategic and tactical rates
- Distribution channel mix
- Preferential agreements
Marketing
- Trade and consumer marketing activities
- PR activities
- Promotional activities
- Marketing collateral development online and offline